Jadid - جديد

Jadid; The new.

Jadid adds life to the canvas with its fusion of minimalist abstract aesthetics and the timeless elegance of calligraphy. It is a turning point for our brands' progress, freshness, and the boundless potential of new beginnings.

Concept: Drawing inspiration from contemporary abstract art, it captivates with its clean lines, bold shapes, and a sense of uninhibited creativity.

Interpretation: The viewer is invited to embrace the concept of newness in all its forms. Each brushstroke embodies the spirit of innovation and possibility. It is a contemporary twist on tradition and a celebration of the timeless beauty of Arabic script; infused with a sense of rigid structures.